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Perception Analyzer Research Philip Morris as Development Test, Denver and Columbus [Part 1] (1999)

Ratings of various commercials designed to raise public opinion about the Philip Morris Companies. A graph showing the extent to which people liked or disliked the company is superimposed on a video of the commercial. The ratings were taken in January and February 1999 in Denver and Columbus, Ohio. There are four groups of participants: a general audience, Generation X, parents, and opinion elites. The commercials focus on Philip Morris' philanthropic ventures, its employment policies, youth tobacco education efforts, and an acknowledgment of its past mistakes.



This movie is part of the collection: UCSF Tobacco Industry Videos

Audio/Visual: sound, color
Keywords: tobacco; cigarette; marketing research; corporate responsibility; youth; charitable donation; business activity; alcoholic beverage; food; advertising; tobacco control; public relations


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Movie Files Animated GIF MPEG1 256Kb MPEG4 64Kb MPEG4 JPEG
VTS_01_1.mpg 195.6 KB 
1,016.0 MB 
36.9 MB 
16.2 MB 
538.0 B 
Information FormatSize
tobacco_vtg57c00a_files.xml Metadata [file] 
tobacco_vtg57c00a_meta.xml Metadata 1.9 KB 
tobacco_vtg57c00a_reviews.xml Metadata 181.0 B 

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